2026 / Website design and development / Client work
ProfessMed
About the project
A website for a private medical centre in central Gdańsk. Its main job was to present more than a dozen specialities and the medical team clearly, while shortening the path to an appointment. The visual system is calm and reassuring without the excess common to medical websites.
What needed to change
Numerous specialities, doctors and separate price lists risked losing the patient before they reached an appointment.
How it was approached
Specialities, doctor profiles, prices and health concerns were connected into clear journeys, with online booking and the phone number kept close to every decision.
What it led to
A patient can now move from a symptom or speciality to the right doctor, price and appointment. The clinic can maintain descriptions and pricing itself.
What was built
Specialities arranged to help a patient reach the right clinic rather than a table of contents
17 dedicated speciality pages instead of one shared list
20 doctor profiles assigned to clinics, so patients know who they will see before calling
16 pricing pages that keep the price next to the service rather than in one PDF
Nine pages written around the health concerns patients actually search for
A 15-article knowledge section showing that the clinic is active
Show the remaining build details +4
Online appointments placed alongside the phone number because some patients still prefer to call
Address and opening hours structured for maps in central Gdańsk
Six language versions, including Ukrainian and Norwegian, matched to real patient needs
A calm interface instead of the visual excess common to medical websites
What this site can do
- Findable by the neighbourshours
Maps and search get the address and opening hours ready-made, so the business can surface for somebody searching nearby.
- Appears immediately0.58 s
The main content shows in 0.58 s — before anyone gets impatient and goes back to the search results.
- Speaks several languages6
6 language versions, marked up so Google shows the right one to a reader in the right country.
Under the hood 7
Installs like an app
ProfessMed
Works with no signal
Service worker
Shows more than a title in Google
clinic, address, coordinates
Barely touches your data
394 kB
Images sized to the screen
12 images
Harder to tamper with
7 security headers
Ready for search engines
606 addresses in the sitemap
Measured on the live site, 20 August 2026
How it is built
The site is organised around a catalogue of specialities and doctor profiles, with appointments handed to an external booking service. The clinic can edit prices and descriptions without a developer.
