Quotes
What does a website cost?
I do not publish a price list, and I think that is the more honest choice. A number given without knowing the scope is either padded for safety or lowballed to win the conversation and then grows along the way. Below is what actually drives cost and how we get to a real figure.
One project, a clear scope
Conversation
Usually around 20 minutes about the goal, existing site and changes needed.
Written scope
What will be built, whose material is used, the stages and what the offer excludes.
A fixed figure for that scope
Price and stage payments. New needs are agreed before additional work begins.
What the cost depends on
- Scope: a company site, a store, or a rebuild of an existing one.Are we starting over, improving the existing website or moving it?
- Content: whether you have it or it is created with me.Which materials are ready and which need writing, selecting or preparing?
- The number of unique page layouts — not the page count itself.Which pages need a distinct layout and which can share one?
- Features: forms, bookings, payments, integrations with your systems.What must forms, payments, bookings and integrations actually do?
- Language versions, where needed.Who prepares translations and what differs between languages?
- Migration and redirects, if the site exists and has Google positions.Which URLs, data and existing visibility need preserving through the change?
How we get to a real figure
We start with a short conversation — twenty minutes is usually enough for me to understand what should exist and why. Then you get a written scope: what is included, what is not, in what stages and on what timeline. The figure comes underneath that.
The quote is fixed for the agreed scope. If something outside it comes up, we talk about it rather than quietly adding it to the invoice.
The costs that continue
Beyond the build there is running it: domain, hosting, certificate, backups, updates and small changes. I raise those at quoting time rather than after launch — it is part of the real cost of owning a site, and the usual place where cheap offers stop being cheap.
What you always get
Domain and hosting registered to you or your company, full access, and code you can take with you. I do not build dependency where nothing works without me.
Example: putting a service website in order
A document excerpt might look like this, organizing the discussion before quoting.
| Scope area | Illustrative agreement |
|---|---|
| Goal | Explain the offer and make it easier to enquire about the appropriate service. |
| Material | The client supplies the offer, business details and images they have rights to use. Copywriting work is specified separately. |
| Delivery | Agreed views, a working form, phone layouts and technical SEO foundations. |
| Stages | Structure and content → design → build and testing → launch and handover. |
| Acceptance | Review the agreed views, form and content, with a shared issue list before launch. |
| Outside scope | Features and materials not listed in the document; external-service costs shown separately. |
This illustrates how work is described. It sets no price or timeline and is not a package to order. Your own scope follows our conversation.
Build or rebuild
One-off work on the agreed structure, content, design, features, testing and launch.
Running it after launch
Domain, hosting, any paid services and the chosen care scope. Renewal dates and responsibility are agreed in advance.
Where would you like to start?
Questions before we start
Is the quote free?
Yes. The conversation and the written scope with a quote cost nothing. If you then decide it is not the right time or not the right person, that is fine.
Can payment be staged?
Yes — I normally bill in stages tied to progress rather than one sum up front.
Does cheaper always mean worse?
No, but a cheaper quote for an identical scope usually excludes something. Compare the itemised breakdown, not the totals.
Next step
Let's talk about your website
The conversation and quote are free. I usually reply within one business day.