Case study / Construction / dewatering
Promopol.
From water in an excavation to the right support.
Wellpoint pumps and excavation dewatering from a company working on construction sites since 1988.
- Project type
- Client work
- Scope
- Website design and development
- Year
- 2026
- Sector
- Construction / dewatering
- Languages
- 3
01 / Context
The goal and project context
A website for an excavation-dewatering company selling, hiring and servicing wellpoint pumps. The audience is a site manager, so the content starts with the site problem — water in the excavation — and leads to the right equipment and contact rather than opening with a catalogue. Experience since 1988 is used as evidence, not decoration.
What needed to change
A site manager starts with water in an excavation, not with a pump model, and may need hire, purchase or service under time pressure.
02 / Design decision
From an intention to the next step
The site opens with the construction problem, separates sales, hire and service, and supports each route with applications, specifications and real site evidence.
Journey A
I need dewatering
- Identify the site problem
- Explore the service
- Ask about a solution
Journey B
I'm looking for equipment
- Choose sale or hire
- Review the equipment
- Make a specific enquiry
03 / Execution
Decisions carried into the details
Start with the construction-site problem
- A problem-led promise — we make the excavation dry — rather than an opening product list
- Five offer pages for dewatering, pump sales, service, hire and accessories
- Applications ranging from housebuilding to major construction projects
Equipment, cooperation and contact
- Hüdig presented as German engineering with Polish service rather than a logo
- Immediately available parts linked to the marketplace where some customers already buy
- Real site photography rather than catalogue renders
Scope / further detail
What was built
- 15 Ukrainian and 15 English pages for crews and international partners
- The related Skancraft brand made explicit rather than hiding the company structure
04 / Capabilities and implementation
What this site can do
Findable by the neighbours
addressMaps and search get address ready-made, so the business can surface for somebody searching nearby.
LocalBusiness — local structured data
Appears immediately
0.44 sThe main content shows in 0.44 s — before anyone gets impatient and goes back to the search results.
LCP — largest contentful paint
Speaks several languages
33 language versions, marked up so Google shows the right one to a reader in the right country.
hreflang — language-version markup
Under the hood (6)
- Usable without a mouse29 checks
- Promopol passes 29 automated accessibility checks with no serious failure: it works from the keyboard and reads correctly in a screen reader.WCAG 2.2 AA — W3C accessibility guidelines, level AA
- Shows more than a title in Googlebusiness, address, contact details
- A search engine reads ready-made data here: business, address and contact details — it does not have to guess from the text.schema.org — structured-data vocabulary
- Images sized to the screen8 images
- 8 images are served in a modern format at a size chosen for the screen, and the ones further down load only as you scroll.WebP · srcset — modern format and a set of sizes
- Asks before it counts youGoogle Analytics
- Google Analytics only starts once you agree — until then the site stores nothing beyond what it needs to work at all.Consent Mode — the consent mode GDPR requires
- Harder to tamper with7 security headers
- It answers with 7 security headers that force encryption and limit what foreign code can do on the page.CSP · HSTS — content security policy and enforced HTTPS
- Ready for search engines45 addresses in the sitemap
- The sitemap hands Google 45 addresses, so nothing waits around for a crawler to stumble on it.robots.txt · sitemap.xml — robot instructions and a sitemap
Verification date and method
Measured on the live site, 12 September 2026. Readings come from the checked public pages: browser loading measurements, axe-core accessibility checks, HTTP headers, the app manifest and sitemap. They describe the measured state rather than business outcomes. The verification scope depends on the capability shown.
How it is built
A technical website written in construction-site language: sales, hire and service are separated, the phone stays within thumb reach and concrete specifications replace general claims. Static generation and CDN delivery keep it fast.
05 / Delivered result
What it led to
A customer can now move from the dewatering problem to the right equipment and a rapid contact path in Polish, Ukrainian or English.
