Skip to content
Łukasz Szramuk
All work

2026 / Website design and development / Client work

PL Strefa

PL Strefa
PL Strefa — mobile view

Year

2026

Scope

Website design and development

Area

Online skydiving bookings

About the project

A website for a nationwide skydiving operator working across five drop zones. It takes a visitor from choosing a tandem jump or AFF course to booking a date, while selling the emotion of the experience and explaining the process to first-time jumpers. Content and pricing can be edited without a developer.

01 — Challenge

What needed to change

Five drop zones, two very different types of jump and eleven languages had to lead to the right date without forcing the customer to call.

02 — Direction

How it was approached

The journey starts with the customer's decision — tandem or AFF — then moves through drop zone, date and payment. Each location has its own pricing and content.

03 — Outcome

What it led to

The live service now connects jump type, location, date and voucher purchase in one journey. The team can update content and prices without involving a developer.

What was built

  1. Five drop zones, each with its own dates and pricing, chosen before the customer asks about price

  2. Separate journeys for tandem jumps and AFF courses because they lead to different decisions

  3. Date booking and voucher purchase without calling the drop zone

  4. A three-step introduction to the jump instead of opening with regulations

  5. The differences that matter — aircraft, experience and coverage from Silesia to the Baltic coast

  6. A dedicated page for every location: Gliwice, Wrocław, Elbląg, Olsztyn and Jastarnia

Show the remaining build details +4
  1. A separate entrance for licensed jumpers, who need different information than first-timers

  2. Operational numbers shown directly because they build trust in this industry

  3. 132 pages reproduced across eleven languages, from English to Czech and Finnish

  4. A complete sitemap of 1,452 addresses submitted to search engines

What this site can do

  • Findable by the neighbourshours

    Maps and search get the address and opening hours ready-made, so the business can surface for somebody searching nearby.

  • Speaks several languages11

    11 language versions, marked up so Google shows the right one to a reader in the right country.

  • Usable without a mouse28 checks

    PL Strefa passes 28 automated accessibility checks with no serious failure: it works from the keyboard and reads correctly in a screen reader.

Under the hood 6
  • Installs like an app

    PL Strefa

  • Shows more than a title in Google

    business, country served, contact details

  • Images sized to the screen

    33 images

  • Asks before it counts you

    Google Analytics

  • Harder to tamper with

    6 security headers

  • Ready for search engines

    1452 addresses in the sitemap

Measured on the live site, 20 August 2026

How it is built

A custom booking-led site: choosing the jump type and drop zone leads directly to a date and payment. It is served through a global CDN, so it remains fast during peak season.

Have a similar project?

Let's turn the important decision into a clear customer journey.

Tell me what should happen on your website. You will receive a written scope and a quote, with no obligation.

I usually reply within one business day.
More / related

More work