Services / SEO and visibility
SEO and visibility.
I work on making a site findable: correct technique, a sensible content structure, and real measurement in Search Console. No "guaranteed first position" packages — because nobody can honestly guarantee that.
You want to know why your offer is not being found and what specifically needs to change.
Describe what you needHow the work is handled
Starting position
Indexing, important pages and the queries the site already appears for.
Technique and content
Specific issues, answers to customer questions and a coherent structure.
Verification
A list of implemented changes with URLs and a check that they work.
Conclusions
Compare data with time and seasonality in mind. The next step follows observation.
Praust Moto
Praust Moto: a local-service structure, from the driver’s needs to repair scope and contact. See how a specific offer organizes the website’s content.
Where I start
By checking whether the site is indexed at all, and what it could plausibly rank for. Very often the problem is neither links nor competition — it is that the site has a few hundred words in total, so search engines have nothing to associate it with.
What it covers
- Technical audit: indexing, redirects, canonicals, language versions, speed, mobile correctness.
- Structured data and order in meta titles and descriptions.
- Content structure: which pages should exist, and for which real customer questions.
- Local visibility: Google and Bing profiles, consistent business data, service area.
- Search Console and Bing Webmaster Tools setup and interpretation.
- A content plan for the coming months, when content is the bottleneck.
What I do not do
I do not buy links from private blog networks, and I do not generate dozens of near-identical pages for every town in the region. That works briefly and then costs more than it returned. I also will not promise a specific position by a specific date — I can promise specific work and an honest report of what changed.
What to realistically expect
Impressions move first, clicks follow, usually weeks later. Long, specific queries arrive before general ones. The healthiest progress metric is the growing number of distinct queries a site appears for, not one chosen keyword.
What you get, and how you check it
The commonest complaint about SEO is not the price but that there is no way to tell whether anything is happening. I have spoken to businesses paying thousands a month whose owners could not say what was being produced for it — and that was not their fault, because nobody had ever shown them.
- Google Search Console and analytics are set up on YOUR account, as the owner — not on mine with access granted to you.
- A list of what was produced or changed, with the addresses where you can see it.
- The queries your site appears for, year on year — not an unlabelled chart.
- If we stop working together, everything you paid for stays on your site and your accounts.
What a useful report should show
An illustrative work record you can verify. Data and findings always relate to a particular website and period.
| Area | A record that explains the work |
|---|---|
| Implemented change | The page URL, issue, change and a way to verify that it works. |
| Observation and next step | The comparison period, data source, limits of the conclusion and the task it suggests. |
This is a reporting example, not a client's results or a ranking promise.
What to prepare on your side
A useful starting point
I need the site address, an explanation of the offer and, where available, access to Search Console data. The accounts remain yours. We agree a baseline and reporting scope before changes so we compare the same area afterwards.
The website and access remain yours
Domain and hosting in your name, full access and code you can move. Care after launch is a choice, with its scope agreed before work begins.
See how continuing care worksQuestions before we start
How fast are the results?
Technical changes show in Search Console within weeks. Content effects usually take two to four months. Anyone promising results in a fortnight is selling something other than SEO.
Do you cover Bing as well?
Yes. Bing is often ignored and can be a source of valuable traffic, especially in B2B. I submit sites there too and check indexing.
Do I need a blog?
You do not need a blog, but you need content that answers customer questions. A few solid service pages often beat a monthly post written out of obligation.
Read next
What you pay an SEO agency for.
How to check what a monthly SEO retainer actually buys you, and whether it changes anything.
Why your website is slow.
The usual causes of a slow site — and which of them actually affect customers.
What drives the cost of a website.
Why two quotes for "a company website" can differ tenfold.
Next step
Find what is limiting visibility
The conversation and quote are free. I usually reply within one business day.